Enseigne liquide, Goudron lumineux

2016
Residency and group exhibition
FRICHE, Brussels. BE

Rue de Veeweyde, 100
1070, Anderlecht



In Situ installation
Neon Sign, Aluminium,
Concrete, Asphalt
Dim. 220 x 280 x 60cm




Enseigne liquide is an installation of obsolete signs. The above-ground foundation makes the advertising device visible in its entirety. The horizontal tilting causes an unstable transition of the structure, between an uprooted tree and a sign removed from its original location.

The conventional verticality of the advertising sign is tilted in a cantilevered towards the ground. The sign layed flat but alive, now only dazzles the asphalt.

The installation is part of the collective exhibition and FRICHE residency which took place in the backyard of a semi-industrial building south of Brussels.