Cultural Holland, 1987
Digitized commercial, lightbox,
27 x 34 cm
Pushers
Footprints, variable dimensions
Digitized commercial, lightbox,
27 x 34 cm
Pushers
Footprints, variable dimensions
Duo exhibition with Valentino Russo.
The exhibition is loosely inspired from the legacy of the renown Whole Earth Catalog originally published from 1968 to 1971. The catalog became an instant-classic among counterculture. Thanks to its environmental orientation and embodying a do-it-yourself/self-sufficiency mentality, under the slogan “access to tools”, it indexed alternative and esoteric knowledge.
Half a century later, in a world dominated by efficiency, where people and goods travel the globe relentlessly, the catalog assumes the status of an utopian vision. In a moment in which slowing down seems impossible, running with turtles becomes a strategy of resistance.
“Oh darling…” shouts an ungraspable entity, where the works instead of trying to fill the void of the exhibition space, almost amplify it. A series of footprints on the walls, a suspicious backpack and what appears to be an oddly cropped ad from the Dutch national airline KLM, are remnants of a human presence, now absent, always in transit.
I worked in an advertising agency.
I hate advertising.
My experience led to a constant interest in the study of urban and commercial trickery – also known in French as roublardise. To reveal the economical construct of urban contexts, I use the effectiveness of commercial strategies against itself in a tautological and often parasitic manner. To a further extent, my practice tackles the aesthetics of bureaucracy, entrepreneurship, and efficiency through relational, situational, and contextually specific works, self-reflecting upon the economy of artistic practice in a production-driven society.
works
Long Days (Short Days)
It’s a rat rat’s world
Autoroutes Sauvages
Laatste Ronde
FREE COFFEE** NO SMARTPHONE FOR ETERNITY
Kunst_planten
Towards a new domesticity
SUMMER
Le temps ne brûle pas
Billboard advertising falls on top of two cars during strong wind weather
TikTok vs Abramovic
archive
Days of our Lives
La Tonnelle Universelle
The Opening Super
D.D.-DOMESTICA DOVE
FREE COFFEE*
Enseigne liquide, Goudron lumineux
Groter, Nieuwe, Prix réduit, Toute nouvelle
Markten
The cow, the riot and the kid
Auvent, évente
I hate advertising.
My experience led to a constant interest in the study of urban and commercial trickery – also known in French as roublardise. To reveal the economical construct of urban contexts, I use the effectiveness of commercial strategies against itself in a tautological and often parasitic manner. To a further extent, my practice tackles the aesthetics of bureaucracy, entrepreneurship, and efficiency through relational, situational, and contextually specific works, self-reflecting upon the economy of artistic practice in a production-driven society.
works
Long Days (Short Days)
It’s a rat rat’s world
Autoroutes Sauvages
Laatste Ronde
FREE COFFEE** NO SMARTPHONE FOR ETERNITY
Kunst_planten
Towards a new domesticity
SUMMER
Le temps ne brûle pas
Billboard advertising falls on top of two cars during strong wind weather
TikTok vs Abramovic
archive
Days of our Lives
La Tonnelle Universelle
The Opening Super
D.D.-DOMESTICA DOVE
FREE COFFEE*
Enseigne liquide, Goudron lumineux
Groter, Nieuwe, Prix réduit, Toute nouvelle
Markten
The cow, the riot and the kid
Auvent, évente