CAV Bucharest & The Balcony The Hague
Globalworth Warneckei Tower; Floreasca Dracaena Sky Tower; Financial Dieffenbachia Plaza; Casa Dracaena Libere; Ana Erumpens Tower; Philodendron International; Euro Ficus. 2023
Posters, MC silk 250 g/m²
ball pen, unique drawings
59,4 x 84,1 cm
Globalworth Warneckei Tower, 2023
Posters, MC silk 250 g/m²
ball pen drawings
59,4 x 84,1 cm
Floreasca Dracaena Sky Tower, 2023
Posters, MC silk 250 g/m²
ball pen drawings
59,4 x 84,1 cm
Financial Dieffenbachia Plaza, 2023
Posters, MC silk 250 g/m²
ball pen drawings
59,4 x 84,1 cm
Casa Dracaena Libere, 2023
Posters, MC silk 250 g/m²
ball pen drawings
59,4 x 84,1 cm
Ana Erumpens Tower, 2023
Posters, MC silk 250 g/m²
ball pen drawings
59,4 x 84,1 cm
Philodendron International, 2023
Posters, MC silk 250 g/m²
ball pen drawings
59,4 x 84,1 cm
Euro Ficus, 2023
Posters, MC silk 250 g/m²
ball pen drawings
59,4 x 84,1 cm
Towards a new domesticity (Globalworth Warneckei Tower; Floreasca Dracaena Sky Tower; Financial Dieffenbachia Plaza; Casa Dracaena Libere; Ana Erumpens Tower; Philodendron International; Euro Ficus), is a work based on a seemingly outdated book about office plants. The images are pre-existent and chosen for their peculiar color characteristics, their lightly faded color conveying a sense of not-so-long ago –bureaucratically recent times. Enlarging the images they feel poster-like, from a sales catalog or street ads, over which are overlapped ball pen drawings from the seven tallest office buildings in Bucharest. The title of the works reflect such ambivalence, by combining the plant’s botanical denomination with the tower’s name.
WITH WORKS BY Arthur Cordier, Valentino Russo, Gabrielle Stemmer and Ariane Toussaint
CURATED BY The Balcony in conversation with CAV Gallery
FEB.09 — 24.2024, The Balcony, The Hague
SEP.29 — OCT.29.2023, CAV Gallery, Bucharest
Link ︎The Balcony
CAV Gallery, Bucharest
I worked in an advertising agency.
I hate advertising.
My experience led to a constant interest in the study of urban and commercial trickery – also known in French as roublardise. To reveal the economical construct of urban contexts, I use the effectiveness of commercial strategies against itself in a tautological and often parasitic manner. To a further extent, my practice tackles the aesthetics of bureaucracy, entrepreneurship, and efficiency through relational, situational, and contextually specific works, self-reflecting upon the economy of artistic practice in a production-driven society.
works
Long Days (Short Days)
It’s a rat rat’s world
Autoroutes Sauvages
Laatste Ronde
FREE COFFEE** NO SMARTPHONE FOR ETERNITY
Kunst_planten
Towards a new domesticity
SUMMER
Le temps ne brûle pas
Billboard advertising falls on top of two cars during strong wind weather
TikTok vs Abramovic
archive
Days of our Lives
La Tonnelle Universelle
The Opening Super
D.D.-DOMESTICA DOVE
FREE COFFEE*
Enseigne liquide, Goudron lumineux
Groter, Nieuwe, Prix réduit, Toute nouvelle
Markten
The cow, the riot and the kid
Auvent, évente
I hate advertising.
My experience led to a constant interest in the study of urban and commercial trickery – also known in French as roublardise. To reveal the economical construct of urban contexts, I use the effectiveness of commercial strategies against itself in a tautological and often parasitic manner. To a further extent, my practice tackles the aesthetics of bureaucracy, entrepreneurship, and efficiency through relational, situational, and contextually specific works, self-reflecting upon the economy of artistic practice in a production-driven society.
works
Long Days (Short Days)
It’s a rat rat’s world
Autoroutes Sauvages
Laatste Ronde
FREE COFFEE** NO SMARTPHONE FOR ETERNITY
Kunst_planten
Towards a new domesticity
SUMMER
Le temps ne brûle pas
Billboard advertising falls on top of two cars during strong wind weather
TikTok vs Abramovic
archive
Days of our Lives
La Tonnelle Universelle
The Opening Super
D.D.-DOMESTICA DOVE
FREE COFFEE*
Enseigne liquide, Goudron lumineux
Groter, Nieuwe, Prix réduit, Toute nouvelle
Markten
The cow, the riot and the kid
Auvent, évente